Evaluation - Five

                            How did you address/attract your audience?

I attracted my audience by breaking typical conventions of a jazz magazine and reshaping it in a way that was suitable and appealing to a young audience whilst keeping the older audience in mind in order to create a balance in the demographic gap between the ages because jazz magazines are popularised older people therefore it makes younger audiences less likely to gravitate towards this kind of magazine. Furthermore in my research and analysis of media publishers, 'Bauers' there was high demographic in male readers which means i will have to balance out the gender in my magazine to appeal to everyone equally which i believe will help create a wider audience for my magazine.

          I addressed my audience by using these key features:

• Younger models - First time readers will be able to quickly establish that the magazine is catered towards young people because the models used throughout the magazine are young.
• Brighter colours - In most jazz magazines the colour of the fonts do not typically stand out as well as brighter colours which causes the magazine to be less eye catching in comparison to more modern and popular music magazines such as 'Q' or 'Vibe'
• Modern fonts - Help readers distinguish the formality of the magazine most jazz magazines use a formal font with serif which tends not to appeal to a younger audience therefore the use of modern typefaces/fonts help implement more creative designs of fonts as well as attracting younger people to buy the magazine.
• Young artist/musicians - When referring to existing artist within the magazine it is useful to use artist young people would know or be able to relate to rather than an artist who has been around for a very long time.
• Partial informal language - Informal language is used to create a relationship with the audience