Rationale behind my magazine

The aim of my music magazine was to create a jazz magazine that challenged many conventions in order to suit a wider audience to create more popularity for the genre as it is mainly dominated by an older audience and appears to require a certain taste that people can only develop through expansive knowledge in music whereas in popular music such as Rap, Pop and RnB people are able to enjoy the music because of it's simplicity and catchy melodies.

I aim to overcome this issue by targeting young people to be the main audience for the magazine which i believe can be accomplished by using younger models, brighter colours, modern fonts and partial informal language. These key features are generally used when trying to capture a young target audience which is evident throughout many other music magazines. I have chosen a young audience because the current demographic trend is more towards an older audience therefore i am trying to create a balance which create a larger audience with more variety in a age and social class. The typically social class of many jazz magazines is predominantly middle class where an older audience is more typically found under these conditions (being a jazz magazine).